The official wholesaler and producer of Kenwood – R&I Electrical Appliances (PVT) Ltd. – with a solid decent footing of 1200 merchant arrange, has launched a new range of refrigerators in Pakistan.

The launch occurred at Marriott Karachi on Monday 26th February, in which merchants were welcomed and the new scope of Kenwood Refrigerators was disclosed.


Talking at the occasion, Mr. Rafiq Parsa CEO R&I Electrical Appliances (PVT) Ltd. expressed, “With the vision of satisfying ever evolving consumer needs, we have come up with superior quality refrigerators at competitive prices to serve our esteemed customers. Kenwood refrigerators are built on international standards with optimum features and true capacity for maximum food storage.”

The new range falls in three variations; Persona – Glass Door Series, Classic – Vinyl Coated arrangement and Titanium – SS arrangement having an extensive variety of hues and sizes.

The fridges are fabricated under permit by Kenwood, UK. Humanistic component, purchaser accommodation and nature of Refrigerators are kept a best need, making the machines easy to use.

As the occasion went before, GM Operations Mr. Mohabat shed light upon the idea and highlights of the new arrangement expressing, “The refrigerators are equipped with #1 German SECOP compressors and 75mm thick insulation which enables the machine to save energy up to 35%. Today, we are expanding in terms of innovation and technology since our ultimate objective is to give our consumers a healthy living with environmental friendly appliances.”

He additionally encouraged questions of merchants who were enquiring about the highlights relating to the Refrigerator. This likewise helped in boosting certainty among the merchants with respect to the Refrigerator’s toughness and elite highlights.

The fridges being vitality proficient will empower the buyers to eliminate power costs.

Besides, the new items are outfitted with highlights, for example, Dry Vegetable Tray which uses space remotely where you can store dry vegetables, a moveable drug bank which offers specific storage room for your restorative needs and up to 75 mm thick protection dividers which holds cool wind stream and is intended to limit vitality utilization.

The full scope of the iceboxes would be accessible instantly at Kenwood merchants and present day exchange outlets the nation over. Furthermore, the item dispatch in Karachi will be trailed by city to city dispatch occasions in Islamabad, Faisalabad, Lahore, and Multan later in the week.