Sabirs’ group is the Pakistan’s finest poultry industry. They are committed to focus on the quality and health of their products. They believe that our loved ones deserve the wholesome and hygienic chicken products and for that they recently launched their new brand ‘Sabroso’ which means “Tasty and delicious” The Sabroso logo compromises of two elements; the logo symbol & the logo type. The logo symbol is a powerful shape depicting the Seal of Assurity & Confidence that Sabroso promises & delivers in all of its products.

The company is owned by Dr. F.M. Sabir, he is the first Pakistani businessman recognized the strategic significance of deploying “vertical integration” poultry system for the growth and development of industry.

“Think big. Think different. Think ahead & Aim for the best.” He followed this simple philosophy and we could see today where he and the company stands!

Under his supervision, the company has 5 board of directors who are Mr F.M. Sabir’s sons! Muhammad Zeeshan Sabir, the eldest son joined the business right after completing his MBA degree back in 2005. Being the Executive Director, Zeeshan has played an important role in business growth and expansion and is successfully managing the Feed Mills business segment of Sabirs’ Group. Muhammad Imran Sabir who is an M. Com graduate is an Executive Director for the Broiler Farms, Muhammad Kamran Sabir joined his family business back in 2009 and is skilfully managing the Hatcheries business as an Executive Director, Muhammad Arslan Sabir is managing the production side of both Breeders and Broilers. He is a graduate in poultry science and agriculture business from USA and joined his family business back in 2013. and last but not the least Muhammad Salman Sabir did his graduation in mechanical engineering from USA and joined business in early 2015. He is managing the overall business of the processing plant with keen interest & involvement in production and sales marketing of the brand.

The company is doing a tremendous job. Soon after releasing their new TVC of Sabroso everyone is eager to try this new product.

Check out their new TVC here:

Currently, Sabroso is now available in Lahore and it promises to launch soon on other cities as well. So all the lahori’s do visit the outlet and try their healthy & delicious chicken snacks.

Team Master Chef would like to wish Sabirs’ Group all the best for their new venture.